BrushForma blends modern Japanese calligraphy with minimalist design, bringing calm, intention, and harmony to interiors.
Returning to the Brush
In a quiet studio filled with the scent of sumi ink and the soft rhythm of brush against paper, Assaa found her way back home not to a place, but to a feeling. After more than fifteen years abroad, she felt the pull of her cultural roots calling her through an art form she had known since childhood: Japanese calligraphy, or shodō. That return to ink and brush became BrushForma, a modern reimagining of calligraphy for today’s interiors and lives.
“Every stroke is an act of presence,” Assaa says. “It’s about stillness, not perfection.”
Her brand began as a personal exploration of identity but evolved into something much larger: a way to invite harmony and mindfulness into modern homes through the timeless language of form and motion.
The Philosophy: Simplicity, Harmony, Intention
BrushForma stands at the intersection of tradition and modern design. Rooted in the Japanese principles of simplicity, harmony, and intention, each artwork embodies the philosophy that art should bring calm and meaning into daily life.
Unlike mass-produced décor, every BrushForma piece is hand-drawn, not AI-generated, ensuring that no two works are the same. This slow, meditative process honors the centuries-old practice of shodō while giving it a fresh visual context, one that resonates deeply with contemporary sensibilities.
From elegant wall art to wearable pieces and functional lifestyle goods, BrushForma transforms ancient brushstroke techniques into modern minimalist expressions. The result: art that feels both deeply rooted and beautifully present.
The Journey of the Founder
Assaa’s story mirrors the quiet strength found in her art. Trained in traditional calligraphy during her upbringing in Japan, her return to the practice was not only artistic but personal. The deliberate pace of brushwork, the silence between strokes, and the tactile connection to ink and paper became a form of meditation, a way to reconnect with the essence of being Japanese, even while living oceans away.
Through BrushForma, Assaa channels her dual identity: the precision of a scientific mind and the sensitivity of an artist into pieces that balance form and feeling, structure and flow.
The Signature Calligraphy Collection
At the heart of BrushForma’s portfolio lies the Signature Calligraphy Collection, a series of original works that reinterpret traditional Japanese characters into contemporary visual statements. Each piece begins as a hand-drawn composition, exploring the interplay between movement, negative space, and imperfection.
Themes such as journey, nourish, breathe, and coffee are not merely written, they are expressed. The brushstrokes evoke the rhythm of everyday life, encouraging viewers to pause, reflect, and reconnect with what truly matters.
Inspired by the wabi-sabi aesthetic, which celebrates impermanence and natural beauty, the collection complements Japandi, Scandinavian, and minimalist interiors. Whether placed in a living room, entryway, café, or creative workspace, each piece radiates quiet energy and visual calm.
Every artwork is printed using premium archival materials, preserving the delicate texture of sumi ink and ensuring longevity without losing the authenticity of the original brushwork. These works are printed on demand, ensuring that each piece retains the unique feel of a hand-drawn artwork while being available to a wider audience.
Beyond the Canvas: Seasonal and Lifestyle Collections
Each design remains guided by the same ethos: to bring mindfulness and grace into the modern world. Whether displayed on a wall, worn as apparel, or experienced through functional objects, BrushForma’s creations remind us to slow down to see art not as decoration, but as a presence.
BrushForma’s Latest Achievement: Recognized as the Best Minimalist Art Brand in the U.S. of 2025
In recognition of its unique contributions to modern art and design, BrushForma has recently been honored with the title of Best Minimalist Art Brand in the U.S. of 2025 by Evergreen Awards. This prestigious accolade, awarded by the exclusive industry authority, acknowledges the brand’s distinctive fusion of traditional Japanese calligraphy and minimalist design, bringing both timeless elegance and contemporary relevance to homes across the nation. Learn more about this award and BrushForma’s journey on the official Evergreen Awards website.
The Meaning of BrushForma Today
In a world where mass production and digital replication dominate, BrushForma honors the tradition of hand-drawn artistry. Although the pieces are produced through a print-on-demand process, each artwork starts with a hand-drawn design, ensuring the authenticity and intention of the original calligraphy is preserved. This approach allows for both accessibility and the personal touch that connects maker and viewer, creating a meaningful and emotionally resonant experience.
Experience BrushForma
For those seeking art that restores balance and brings warmth to modern living spaces, BrushForma offers more than décor: it offers presence. Explore the collections, feel the rhythm of every brushstroke, and bring the quiet elegance of shodō into your own home.
Visit BrushForma.com to discover the latest collections and experience the art of calm, and follow us on Instagram @brushforma for a closer look at our work and behind-the-scenes insights.
