PEOPLE Magazine’s Spring 2025 Emerging Artists list features a wide array of rising talents who are reshaping the music industry with fresh perspectives and innovative sounds. From dreamy pop to reggaeton, this year’s list includes musicians who not only honor their roots but also push the boundaries of their genres. These artists are poised to influence the soundtracks of tomorrow.
Luna Li: Orchestral Dream Pop from Toronto
Luna Li, a 28-year-old multi-instrumentalist based in Toronto, has become known for her dreamy, ethereal pop infused with classical music elements. Raised in a family of musicians who ran a music school, Luna Li was immersed in a rich musical environment from a young age. She trained extensively in piano and violin, which today serve as the backbone of her distinctive, lush soundscapes. Her compositions often blend layered instrumentals with introspective lyrics, offering listeners a tranquil and emotionally resonant experience.
Described by fans as “the sound of a sunset in motion,” Luna Li is carving out a niche that appeals to both classical music aficionados and indie pop lovers. Her growing fan base and increasing presence at music festivals signal a promising trajectory in the international music scene.
Will Swinton: Electronic Beats Meet Pop
From New Zealand comes Will Swinton, an emerging artist known for blending high-energy electronic beats with catchy pop melodies. He credits his musical inspiration to electronic artist RL Grime, and his tracks often feature deep bass lines, sweeping synths, and compelling hooks.
As he prepares for his first headlining tour, Swinton is fine-tuning his live performance to offer an immersive audio-visual experience. His music resonates with younger audiences drawn to EDM but looking for something with a more lyrical and emotional pull. Swinton’s fusion of EDM and pop places him firmly among the next generation of genre-crossing performers.
Estevie: A Cultural Fusion of Mexican Folk and Pop
Estevie brings a unique flavor to the emerging artist roster by fusing regional Mexican music with modern pop. Her sound incorporates traditional instruments like the vihuela and accordion alongside polished pop production. Estevie’s lyrics often explore themes of identity, heritage, and modern womanhood, creating a powerful resonance with bilingual and bicultural listeners.
With a growing presence on social media and streaming platforms, Estevie is helping to elevate regional Mexican music to new, mainstream audiences. Her artistry exemplifies the expanding musical landscape that celebrates diversity and tradition.
Paco: Latin Funk Revivalist
Paco is breathing new life into the Latin funk genre, combining old-school grooves with contemporary beats. His high-energy performances and charisma on stage make him a crowd favorite at both small venues and large festivals. Paco’s music channels the rhythms of classic funk while integrating modern elements like trap-influenced percussion and electronic overlays.
His latest tracks feature collaborations with emerging producers across Latin America, underscoring his commitment to building a community of like-minded artists who aim to revive and redefine Latin funk for the 21st century.
Cameron Whitcomb: Post-American Idol Evolution
Cameron Whitcomb, who first gained national attention as a standout contestant on American Idol, is evolving into a rock musician with substance and grit. His gravelly vocals and emotive storytelling form the core of his musical identity. Since his television debut, Whitcomb has shifted focus toward original music that channels both classic rock influences and modern sensibilities.
Fans appreciate his authenticity and vulnerability, qualities that come through in his songwriting. With several singles charting independently, Whitcomb is proving that there’s life after reality TV and that genuine talent can translate into lasting success.
Emilia: Modern Reggaeton with a Twist
Emilia is quickly rising through the ranks of reggaeton artists thanks to her innovative approach and magnetic stage presence. Her songs blend traditional reggaeton rhythms with elements of R&B and pop, offering a fresh take on a genre known for its vibrant beats and danceable hooks.
She is also recognized for her fashion-forward aesthetic and bold visual storytelling in her music videos, which amplify her songs’ impact and reach. Emilia is part of a new generation of artists reshaping Latin music with creativity and flair.
Waylon Wyatt: Country Music’s New Voice
Representing the American heartland is Waylon Wyatt, a country singer-songwriter with a sound that bridges old-school storytelling with modern country-pop appeal. His lyrics delve into familiar themes of love, heartbreak, and resilience, all delivered with a sincerity that resonates deeply with listeners.
Wyatt’s acoustic guitar-driven tracks and rich baritone voice evoke the legacy of country legends while positioning him as a fresh and relatable figure for today’s country audience. As he continues to perform at local festivals and build a grassroots following, his trajectory suggests he could soon be a staple on the national country circuit.
Celebrating Diversity and Innovation in Music
This year’s list of emerging artists is a testament to the music industry’s evolving landscape. These rising stars bring a wealth of cultural influences, technical skills, and creative visions that reflect the complexity and richness of modern music. Whether through genre fusion, cultural homage, or pure innovation, each artist is making a mark in their own distinct way.
As audiences continue to seek music that reflects their identities and emotions, artists like Luna Li, Will Swinton, Estevie, Paco, Cameron Whitcomb, Emilia, and Waylon Wyatt stand ready to deliver soundtracks for a new era.
