ByteDance has announced that its streaming service, TikTok Music, will cease operations on November 28, 2024. Launched in July 2023, the platform faced significant challenges that ultimately led to this decision.
The closure is primarily attributed to a lengthy royalty dispute with Universal Music Group (UMG), which resulted in the removal of music from several prominent artists, including Taylor Swift and Kendrick Lamar. Additionally, concerns regarding AI-generated content and its potential infringement on artists’ rights have further complicated the service’s sustainability.
For users of TikTok Music, it is advised to transfer their playlists by October 28, 2024, to ensure they do not lose access to their music collections. Refund requests will need to be submitted before the shutdown date, after which all user data will be permanently erased.
In light of this development, ByteDance plans to shift its focus to enhancing its ‘Add to Music App’ feature, which aims to better integrate TikTok with established music streaming platforms. This pivot reflects the company’s intention to adapt to the changing dynamics of the digital music industry.
The shutdown of TikTok Music illustrates the complexities surrounding music licensing and the need for platforms to navigate the implications of new technologies, such as AI, within the music space. As the industry evolves, ByteDance’s strategy emphasizes a commitment to providing users with integrated music experiences.
