SZA Launches NOT BEAUTY: A New Line of Lip Products

Renowned artist SZA has announced her foray into the beauty industry with the launch of her new line, NOT BEAUTY. Describing her motive for this venture, she emphasized it stems from a personal need rather than a typical market entry. “NOT BEAUTY wasn’t about me trying to enter the beauty market, it’s about me filling a need… There was nothing that existed that did that for me,” SZA stated in a recent press release.

Product Line Overview

The upcoming collection will feature a variety of lip products, catering to different preferences and needs. Expected to launch later this spring, the line will include:

• Lip stains
• Lip liners
• Lip creams

SZA aims to provide products that not only last through conversations and dates but also keep users’ lips moisturized and feeling good. “It’s really well made. It’s awesome,” she added, expressing her enthusiasm for the new products.

Upcoming Tour: Grand National Tour with Kendrick Lamar

As she embarks on her new business journey, SZA will also kick off the Grand National Tour with Kendrick Lamar on April 19 in Minneapolis. Fans can expect an electrifying series of performances as the tour progresses. A full list of tour dates is available for those interested in attending.

With the introduction of NOT BEAUTY, SZA signifies her commitment to not only the music industry but also her desire to innovate within the beauty space, establishing a connection with her audience through personal experience.