Beyoncé’s Cécred Haircare Line Officially Launches at Ulta
Beyoncé’s highly anticipated haircare brand, Cécred, has made its debut at Ulta Beauty, marking a significant milestone as the first major celebrity haircare line exclusive to the retailer. This launch offers a unique opportunity for customers to access a collection known for its nourishing properties tailored to all hair types.
Cécred’s Signature Collection
The foundational collection of Cécred includes:
- Hydrating Shampoo – Designed to cleanse and nourish hair, infused with hyaluronic acid and bioactive keratin ferment for enhanced smoothness.
- Hydrating Conditioner – A weightless formula featuring olive oil and amino acids, providing essential moisture without heaviness.
- Fermented Rice and Rose Protein Ritual – A unique hair treatment utilizing rice water for shine and texture.
- Restorative Hair and Edge Drops – A serum packed with peptides to promote thickness and density, suitable for both damp and dry applications.
All products are designed with aesthetically pleasing packaging and are tailored for effective performance across different hair types.
Exclusive In-Store Experience at Ulta
To celebrate the launch, Cécred will host exclusive salon events at selected Ulta Beauty locations starting Sunday, May 18. Customers can select from three specialized treatments:
- Scalp Revival Treatment
- Protein Bounceback Treatment
- Hydration and Repair Treatment
These tailored experiences allow attendees to address their specific hair concerns while gaining insights into how Cécred products can assist in their hair care routines. Guests will also receive a complimentary mini Temple Oud candle, extending the calming experience at home.
Top Product Picks from Cécred
For those eager to explore the brand, here are a few standout products:
Hydrating Shampoo
This rich shampoo replenishes moisture and is designed to reduce breakage, leaving your hair looking glossy and healthy.
Hydrating Conditioner
A luxurious conditioner that smells divine, enriched with nourishing ingredients to maintain moisture balance while adding softness.
Restoring Hair & Edge Drops
A potent serum formulated with five peptides to enhance hair density, particularly around the edges, while maintaining a non-greasy finish.
Reconstructing Treatment Mask
This mask revitalizes damaged hair, providing deep conditioning and promoting shine after a short application time.
Nourishing Hair Oil
An infusion of 13 oils designed to lock in moisture, ideal for use post-shower to enhance hydration and fragrance longevity.
Hydration Hero Kit
A comprehensive kit featuring mixtures of hydrating products, perfect for those wanting to experience the full benefits of Cécred.