A$AP Rocky Launches Ray-Ban’s ‘Blacked Out’ Sunglasses Collection
A$AP Rocky, the renowned rapper and fashion innovator, has made headlines with the debut of his first sunglasses line as Ray-Ban’s inaugural creative director. This new venture, announced in February, marks a significant milestone in the collaboration between the Harlem artist and the iconic eyewear brand.
Introducing the Blacked Out Collection
The capsule collection, aptly named the Blacked Out collection, merges classic design elements with contemporary flair. It features three distinct styles: the Mega Wayfarer, Mega Clubmaster, and Mega Balorama. Each style is complemented by luxurious gold-plated details and state-of-the-art ultra-black lenses, showcasing a unique AWGE logo on the temple tips that is inspired by tattoo art.
Rocky’s Vision for Ray-Ban
Expressing his enthusiasm for this collaboration, Rocky stated, “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
A High-Profile Reveal
This announcement comes shortly after Rocky celebrated a not guilty verdict in a shooting trial along with marking Rihanna’s milestone birthday. During the trial proceedings, he was seen sporting various Ray-Ban styles, hinting at the forthcoming partnership by wearing the Mega Wayfarer and Mega Clubmaster.
Remarks from Ray-Ban Leadership
Leonardo Maria Del Vecchio, president of Ray-Ban, welcomed Rocky into the Ray-Ban family, asserting, “Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”
Availability and Pricing
Fans eager to purchase these stylish sunglasses can find all three models on Ray-Ban’s official website. Each pair is available for $266, making a bold statement of style and innovation.
Featured Styles:
- Mega Wayfarer sunglasses
- Mega Clubmaster sunglasses
- Mega Balorama sunglasses
With the Blacked Out collection, A$AP Rocky infuses contemporary design with a classic tradition, positioning himself as a leading figure in the fashion and eyewear industry. This collaboration not only redefines typical sunglasses but also illustrates the dynamic intersection of music and fashion.