Selena Gomez has announced the launch of her new beauty brand, Serene Beauty, aimed at promoting mental health awareness. This initiative comes as an extension of her previous brand, Rare Beauty, with a commitment to donating a portion of its profits to mental health programs for underserved communities.
During a press conference, Gomez emphasized the brand’s mission, stating that Serene Beauty is focused not only on enhancing appearance but also on fostering emotional well-being. She highlighted her personal connection to mental health, expressing her desire to contribute to breaking the stigma surrounding mental health issues.
Serene Beauty will debut with a selection of skincare products formulated with calming ingredients, reflecting the brand’s focus on soothing and supportive beauty solutions.
