On Saturday, November 22, 2025, the annual wrestling event AEW Full Gear 2025 took place at the Prudential Center in Newark, New Jersey. The event, promoted by All Elite Wrestling (AEW), has become one of the most anticipated shows in the professional wrestling calendar, blending sport with spectacle. This year’s event was particularly notable as it was presented in partnership with DC Comics, underscoring how live entertainment continues to be at the heart of popular culture, while also demonstrating the convergence of different media platforms.
Full Gear is part of AEW’s “Big Five” annual events, and like its predecessors, it drew significant attention from fans, both in-person and via streaming and broadcast viewership. The event, which typically features high-stakes matches and dramatic storylines, plays a central role in AEW’s efforts to solidify itself as a major player in the world of professional wrestling. As one of the company’s biggest events, Full Gear not only highlights the athleticism of the wrestlers but also creates a larger-than-life spectacle that attracts viewers from across the globe.
What makes Full Gear particularly noteworthy is how it exemplifies the broader trend of niche-sports productions becoming mainstream media events. Professional wrestling, though long straddling the line between sport and entertainment, is increasingly seen as part of the larger pop-culture landscape. With collaborations such as the DC Comics partnership, AEW is tapping into different fanbases, expanding its reach beyond wrestling enthusiasts. This cross-industry collaboration allows AEW to engage with fans of comic books, movies, and general pop culture, making wrestling events a part of the wider entertainment conversation.
Moreover, the integration of streaming, broadcast media, and social platforms has allowed Full Gear and similar events to grow in scope and visibility. In an era where content is consumed across multiple channels, AEW’s ability to attract viewers not just at the event itself but through digital and broadcast platforms highlights the power of live entertainment in an increasingly fragmented media environment. Wrestling has transformed from a niche form of entertainment to a multi-faceted media event that captures the attention of diverse audiences.
The rising profile of wrestling as a cultural event also opens the door for further partnerships and sponsorships, enhancing the fan experience and broadening AEW’s influence. Fans of all kinds—whether they’re drawn to the athletic competition, the dramatic storytelling, or the spectacle—can find ways to engage, whether through live broadcasts, social media interactions, or even product tie-ins with brands like DC Comics.
AEW Full Gear 2025 serves as a prime example of how wrestling and similar niche-sport events have evolved into mainstream media moments. They are no longer confined to the world of sports enthusiasts but are now part of the broader entertainment ecosystem, capturing the imagination of a diverse audience and expanding the cultural reach of professional wrestling.
