From March 13 to 15, 2025, Billboard presented a sensational three-night concert series titled The Stage at Moody Amphitheater during the South by Southwest (SXSW) festival in Austin, Texas. This diverse musical spectacle attracted a wide array of artists and music enthusiasts alike.

The final evening of the event took a vibrant turn as Billboard partnered with Carnival Cruise Line, showcasing the soon-to-launch Celebration Key at Grand Bahama—a destination set to open in 2025. This collaboration transformed the Moody Amphitheater into a lively tropical setting.

The Carnival Experience

Upon entering the venue, guests were welcomed into the Paradise Zone, a captivating area designed to evoke a beach atmosphere. Attendees arrived in branded pedicabs and found themselves lounging on sun-soaked chairs and colorful blankets. Engaging activities included a custom cornhole game, encouraging interaction and camaraderie among festival-goers.

To enhance the celebratory mood, vibrant installations adorned the venue, complemented by a beach-themed wooden sign that helped guide attendees through various interactive stations.

Exclusive Offerings and Experiences

Guests enjoyed an array of bespoke drinks from the Celebration Key-branded bar, while exclusive giveaways, including bucket hats and glow sticks, were available to those who shared their personal definitions of paradise. Notably, some lucky fans were upgraded from General Admission to the special Paradise PIT, granting them a front-row spot during the concert.

Adding to the festive atmosphere, a Carnival Cotton Candy Station provided complimentary treats, reminiscent of the brand’s Cherry On Top candy store.

Musical Highlights

As the night progressed, DJ Jordan Miller warmed up the crowd with an assortment of tropical beats from the Celebration Key DJ booth. This energy was further amplified by rising producer Nala, who delivered an engaging set of remixes.

The climax of the evening featured renowned DJ John Summit, who captivated the audience with his hit tracks, including “Where You Are” and “Shiver.” Fans eagerly waved Carnival-branded light sticks as they cheered and danced in anticipation of his performance.

Concluding Reflections

The partnership between Billboard and Carnival Cruise Line created a unique blend of music and immersive experiences, leaving a lasting impression on attendees. For those unable to attend the event, Billboard will continue to share recaps and highlights from The Stage at SXSW, keeping the vibrant spirit alive.